About Us



Our company was created by the world’s leading independent experts in the IT asset management field. This expertise has been acknowledged by our peers through various industry awards and as ITSX we are perfectly placed to help you optimise your IT assets. We are not another sales organisation that talks the talk yet fails to deliver resources with the relevant experience or the pedigree to back it up. 

Our skills and experience come from working in companies like your own for over 15 years, at the coal face, side-by-side, tackling many of the biggest problems in this space. Audits, optimisations and commercial risk mitigations have driven the asset programmes we have delivered for some of the biggest organisations in the world (and also some of the smallest). Asset management is never a one size fits all: we know what works and what doesn’t, and more importantly, we will know what will work for you. 





  • Our team advise, create and implement solutions that will optimise your software licence position from a contractual and commercial perspective. All our solutions are designed to meet your short, and long, term technology requirements whilst creating tangible financial benefits. 
  • Our total delivered savings from negotiating new purchases and optimising renewals for clients, collectively is in excess of £500m. 
  • On average we save between 20% and 40% of an agreement’s costs where it has not been optimised before, and 5% to 15% where it has.



Our Mission

To maximise the value of your spending on software and hardware via a simple, flexible and cost-neutral model, which ensures contracts and assets are managed in a proactive and sustainable way. 





Meet The Team


Chris Morgan, sales and partnerships director at ITSX Assure  

Chris Morgan

Sales and Partnerships Director

15 years of asset management experience. Flexera expert, SAM Programmes leader, savings and optimisation specialist


 Jac Reed, Head of Service Engagement

Jac Reed

Operations Director

15 years of asset management experience. SAM expert, renewals, governance and process.


 Software Asset Management in UK

Anthony Daglish

Delivery Director

10 years of asset management experience delivering complex SAM programmes, tooling implementations and entitlement management.


 Khirthi Shanmugavel, Offshore Director - India

Khirthi Shanmugavel

Technical Director 

10 years of asset management. Flexera expert, renewals, IBM, Oracle.


Nathan Edwards, Principal Licensing Consultant 

Nathan Edwards

Principal Licencing Consultant

10 years of asset management. SAP specialist, Oracle, Hardware asset management.


Dan Ward, Strategy Director at ITSX Assure

Dan Ward


Strategy Director

20 years of commercial IT experience and SAM knowledge. An expert negotiator with strong SAM knowledge and a world-class Microsoft expert


 Mahadev Patole, Software asset management lead in India at ITSX Assure

Mahadev Patole

Software asset management lead - India

10 years of software asset management experience.



Ben Thrower

Commercial Software expert and Projects Manager

10 years of SAM and commercial software experience.



Paul Mitchell

SAM lead 

15 years of global SAM experience and knowledge.